Ángela Leiva

Integrated campaign for Ángela Leiva's show at Teatro Gran Rex.

ClientÁngela Leiva · EB Producciones

Year2023

Date and venueTeatro Gran Rex, Buenos Aires · December 22

DeliverablesKey visual, out-of-home, social, animation and aerial pieces

RoleConcept and creative direction

PhotographyGabriel Machado

Obelisco · Aerial piece

Context

The artist's main show of the year, at Teatro Gran Rex in Buenos Aires, on December 22, 2023.

Concept

A single key visual deployed across the street, out-of-home, social media and aerial pieces. The system is built on magenta, a condensed typeface and line illustration.

Ángela Leiva poster on an illustrated street poster stand, magenta background

Street posters · Out-of-home

Ángela Leiva billboard next to a highway, with the scene tinted magenta and hand-illustrated

Highway · Aerial piece

Stories · Social

Pieces

Key visual
Street posters
Out-of-home
3D aerial pieces
Animated stories

View on Behance ↗

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